If you would like to know how to work with the media to make your business seen, Marie Carter and Jenny Holliday have come together to show you how to turn your stories into standout press coverage with a webinar on 10 June. So, if you’re looking to better understand how to work with the press, navigate the dos and don’ts of engaging with journalists, and pick up practical tips to help secure meaningful coverage, this joint webinar is designed with you in mind.
Taking place on Wednesday 10th June from 10am to 11:30am, the webinar will be a focused, insight-led session sharing real experience, useful strategies and straightforward guidance to help raise your business profile. Tickets are £40 plus booking fee, with just 30 places available, so early booking is recommended. You can secure your place via the Eventbrite link below and the session is open to all small business owners.
∙ BOOK YOUR SPACE HERE ∙
More accessible than you think
For many small businesses, press coverage can feel like something that happens to other people. Yet, with the right approach, it is far more accessible than many realise. Visibility is not built on luck, but on understanding how to shape a story and connect it with the right audience. Designed specifically for small business owners, the webinar brings together two highly experienced professionals who understand the media landscape from the inside out.
Jenny Holliday & Marie Carter
Jenny Holliday is a national newspaper and women’s magazine journalist whose bylines include Hello!, The Guardian, The Telegraph, Grazia and Psychologies. Marie Carter extensive experience in PR and marketing has seen her secure meaningful coverage for brands including Harley-Davidson, Hugo Boss, Dunelm, Sudeley Castle & Gardens, Greene King, Twycross Zoo, Beaverbrooks and Dulux Decorator Centres.
Practical advice and support
Together, they offer a clear, honest and highly practical look at how media coverage really works. From understanding the different types of press opportunities, including interviews, features, product placement, news stories and expert commentary, to identifying which platforms are most relevant for a particular business, the session is designed to demystify the process.
Uncover the narrative
Central to the workshop is the idea that a business alone is rarely the story. Instead, success comes from uncovering the narrative behind it and presenting that in a way that resonates with journalists and their audiences. Attendees will gain insight into how to find the right media contacts, how to pitch ideas that stand out, and how to build relationships that extend beyond a single feature.
Strengthen connections
The session also explores the role of social media, particularly platforms such as LinkedIn, in strengthening connections with journalists and increasing visibility over time. Practical guidance is given on how to make the most of any press coverage secured, ensuring it continues to deliver value across websites, social channels and wider marketing activity.
Importantly, the webinar creates space for real questions and real challenges. From knowing where to start, to managing expectations, building confidence and maintaining consistency, it is a session grounded in the realities of running a small business.
Make Your Business Visible
Make Your Business Visible is positioned as a straightforward, no-nonsense guide for those ready to stop being the best kept secret in their industry. Whether the ambition is a magazine feature, a podcast interview, national press coverage or simply a clearer starting point, the session offers both the knowledge and the confidence to take that next step.
∙ BOOK YOUR SPACE HERE ∙
