Are you still paying to network and following someone else’s format? Here’s how to start your own networking group
Do you know, that you can have exactly the kind of networking that works for you and your business, and you can have it without following someone else’s scheme and without it costing a penny? Lots of people see networking as a necessary evil. We’re told we need to attend events, join exclusive groups, and pay hefty fees to connect with the right people. But is this really the most effective way to build valuable relationships? It’s not… and here’s why.
The long game
The truth is, networking is simple. It’s about connecting with people, which most of us know how to do, and the best way to do that is free and, if you’re doing it right, even fun.
Networking isn’t a sprint; it’s a marathon. It’s a long game built on cultivating genuine relationships over time, not collecting business cards at a single event or following someone else’s format when that isn’t exactly right for you. The true value of networking lies not in immediate returns, but in the slow and steady process of building trust, establishing credibility, and fostering mutual support. It’s about consistently showing up, offering value without expecting anything in return, and nurturing connections through ongoing communication and engagement. While a chance encounter might occasionally lead to immediate opportunities, the most fruitful and enduring partnerships emerge from the consistent investment of time and effort in building a strong and reliable network.
Why pay to network?
While paid networking events can be valuable, it’s important to consider whether the investment truly aligns with the desired outcomes. Often, such events prioritise financial gain over fostering meaningful connections.
So, instead of relying on other people’s events, why not take the initiative and create your own networking opportunities?
A step-by-step guide to starting your own networking group ∙
∙ Identify your target audience ∙ What skills or knowledge can you offer? What do you hope to gain from the network? Who do you want to connect with?
At this stage, consider including people and businesses that do what you do. While it might seem counterintuitive to invite people who do the same thing as you, it can be a powerful networking strategy. Instead of viewing them as competition, see them as potential collaborators and mentors. By sharing experiences, knowledge, and resources, you can both grow and learn from each other. Remember, there’s more to networking than self-promotion. Building genuine relationships and fostering a sense of community can lead to unexpected opportunities and long-lasting friendships.
∙ Leverage social media ∙ Use platforms like LinkedIn to reach out to potential members and invite them to join your group. Be super-honest and share your vision and what you hope to achieve. An open and honest approach will create a welcoming environment where participants feel comfortable sharing ideas, asking questions, and engaging in meaningful discussions.
∙ Digital outreach ∙ An email, message on a social channel, or a phone call are great ways to initiate a conversation.
∙ An old-fashioned visit ∙ Sometimes, the best way to connect with someone is to simply walk into their office and introduce yourself. We don’t do that much anymore, but for this kind of conversation, it’s an excellent start.
Remember, networking isn’t just about collecting business cards; it’s about building genuine relationships. Focus on connecting with people on a deeper level, understanding their needs, and offering value through your expertise and resources. Be willing to help others, whether it’s sharing insights, making introductions, or simply listening attentively. By fostering authentic connections, you’ll create a network of supportive individuals who can help you achieve your goals.
∙ Then what? ∙ Once you’ve reached out and have found the initial group of people you would like to network with, pick the frequency you would like your meet-ups to be, pick a day and a time, and that’s it… invite everyone.
A good idea is to make your events fall on the same day and time, for instance every Wednesday at 8pm or every first Tuesday of the month at 10am. That way, people know far in advance when the meetings are and they can put them in their diaries and not risk planning something else.
But what about the rules?
To ensure your networking group thrives, keep the rules to a minimum. Instead, prioritise the needs of your members. Ask them what they hope to gain from the group and tailor your approach accordingly. Make it easy for people to join and participate, and choose a meeting location that’s convenient and affordable.
Large coffee shops or hotel lounges are ideal options, as they offer a comfortable setting with readily available refreshments and secluded areas for focused conversations. You don’t need rules about who attends, or who speaks when, or how many people are allowed from the same industries, or what you discuss… you just need people who are open to making friends in business, the rest will evolve.
Real connections with your kind of people
By taking the initiative and creating your own networking opportunities, or joining one that’s created for and by your kind of people, you can be part of a strong professional network and find real connections… and in the long run, real connections are what matters.
Fancy joining our networking groups?
You might fancy joining the networking groups we’ve created. They’re all free, friendly, inclusive, and full of “our kind of people”, so they might just be your vibe too:
∙ The Cotswolds Huddle ∙ For a relaxed, informal atmosphere, join us at The Cotswolds Huddle, a free monthly event held in a lovely Cotswolds venue on the first Tuesday of each month. With typically 40 to 80 attendees, it’s a fantastic opportunity to simply stand around, chat, and connect with a diverse range of people. All are welcome, and the inclusive environment makes it easy to strike up conversations and build new relationships. See our Huddle Calendar here.
∙ The Roundtables ∙ For a more focused and values-driven experience, we also host monthly Roundtables, one in Evesham and one in Lower Slaughter. The Roundtables are designed to promote social values like equality, community, and sustainability. They’re free monthly networking events focused on creating a supportive and inclusive space for business professionals to make friends in business, connect, and collaborate. It’s a community where members get to know, support, and genuinely care about each other’s success. We meet monthly, sitting around a table together to talk, listen, and offer mutual support, fostering a culture of co-mentoring, collaboration, and inclusivity. All welcome. See our Roundtable Calendar here.
∙ The Business Book Club ∙ To further enhance the networking experience and foster continuous learning, we also host a vibrant business book club that ties in seamlessly with our Roundtables. Held just before each in-person Roundtable meeting, the book club provides a dedicated space for intellectual stimulation and deeper connection. Between meetings, the conversation continues within our closed LinkedIn group, offering a platform for ongoing discussions, sharing of resources, and general supportive chats. Each month, we delve into valuable business content, choosing from a range of formats to keep things fresh and engaging. We either read a full business book (or a relevant excerpt if time is limited), listen to a thought-provoking business podcast, or watch an insightful business documentary, providing diverse avenues for learning and growth. This integrated approach ensures the conversation extends beyond the physical meetings, creating a thriving community of continuous learners. Message Mette on LinkedIn for an invite to the Business Book Club group.
