For businesses, having great products, services, people, and premises is only half the story. Increasingly, potential customers are discovering a business through a screen first, which means the photographs and videos used across websites, social media, advertising, and marketing have an important job to do.

Based in the West Midlands and available across the UK and beyond, Michael Tomes works across photography, videography, and content creation, including dedicated work for businesses looking to improve the way they present themselves online.

∙ PHOTOGRAPHY, VIDEO, AND CONTENT IN ONE PLACE ∙

One of the particularly useful things about Michael’s offering from a B2B perspective is that businesses don’t have to think about photography and video as two separate projects.

A single shoot can produce professional photographs alongside short-form video content, giving a business a bank of visual material that can be used across LinkedIn, Instagram, Facebook, websites, email marketing, advertising, and other digital channels.

For smaller businesses in particular, where the person running the company is often also the person trying to keep the social media accounts alive, having professionally created content ready to use can take another job off an already very long list.

∙ SHOW THE PEOPLE BEHIND THE BUSINESS ∙

Business photography doesn’t have to mean formal headshots against a blank wall.

Some of the most useful content can simply show a business as it really is: the people behind it, products being made, a team at work, customers enjoying an experience, food being served, an event taking place, or all those little behind-the-scenes moments that help potential customers understand what a business is actually like.

Michael describes his approach as relaxed and natural, drawing on a creative background that includes experience in the music industry. That style lends itself particularly well to the kind of less staged, personality-led content that works across social media.

∙ CONTENT SHOULDN’T BE A ONE-OFF ∙

One of the challenges with investing in professional photography is that even a brilliant collection of images eventually starts appearing everywhere.

The same team photograph gets used on the website, LinkedIn, Instagram, a brochure, and three press releases, and before long it has been seen rather a lot.

For businesses posting regularly online, the need for fresh content doesn’t stop after one photoshoot. Michael’s business packages recognise that, with options ranging from a single shoot through to ongoing monthly and annual content creation.

That makes the service particularly interesting for businesses that want a more consistent visual presence rather than waiting until they have completely run out of photographs before arranging another shoot.

∙ BUSINESS CONTENT PACKAGES ∙

Michael offers three straightforward business photography and videography options designed around different levels of content requirement:

Business ∙ Singular ∙ £250
One hour of coverage, including five edited photographs and one 60-second video.

Business ∙ Monthly ∙ £1,000
One hour of coverage every week throughout the month, providing five edited photographs and one 60-second video each week. Six and 12-month retainer deals are also available.

Business ∙ Yearly ∙ £9,600
One hour of photography and videography every week throughout the year, again providing five edited photographs and one 60-second video per week, representing a £2,400 saving compared with paying the monthly rate throughout the year.

It means businesses can choose anything from a relatively small £250 investment to test the waters or create content around a particular launch, product, event, or campaign, right through to having professional content created every week of the year.

∙ A USEFUL OPTION FOR EVENTS TOO ∙

The offering also makes sense for businesses hosting events, launches, networking sessions, conferences, workshops, or other occasions where there is an opportunity to capture far more than what happens in the room.

Professional photography can document the event itself, while video can provide content for social media, future event promotion, and wider brand marketing.

Instead of an event disappearing once everyone goes home, good visual content gives businesses something they can continue using afterwards.

∙ NOT JUST BUSINESS ∙

Although the business side of Michael Tomes Media is particularly interesting from a B2B perspective, it forms part of a much wider creative offering.

Michael also works extensively across weddings, providing photography, videography, and content creation packages. His current services range from shorter ceremony coverage to full-day photography and videography, as well as dedicated wedding content creation with rapid delivery of images and video.

That breadth of experience means he is accustomed to working with people, capturing things as they happen, and creating visual stories rather than simply producing a collection of static corporate photographs.

∙ PUTTING YOUR BUSINESS IN THE PICTURE ∙

For businesses that know they need to be more visible online but struggle with what to post, professional content can make an enormous difference.

Rather than scrambling for a photograph every time a social post needs to go out, the aim is to build a useful library of strong, on-brand images and videos that actually show the people, personality, products, services, and stories behind the business.

And with photography, videography, and content creation available through one person, Michael Tomes Media offers Worcestershire and West Midlands businesses a straightforward way to create that content, whether they need one shoot or something much more regular.