Whether you’re running a boutique B&B in Bourton-on-the-Water, a retail shop in Cirencester, or a landscaping service covering the wider Cotswolds, your website is often the first impression potential customers get. If they can’t find you online, you’re missing out.
But here’s the good news: SEO doesn’t have to be overwhelming, time-consuming, or ridiculously technical. In fact, there are a few quick wins you can implement today that could make a real difference to your online visibility. We chatted with All Things Web® (ATW), a digital marketing agency based in South Cerney, about what 5 simple SEO fixes you can do in a day.
ATW promise there is no technical wizardry required.
1. Update Your Page Titles and Meta Descriptions
When your website appears in Google, the page title and meta description are what people see first. So many websites miss out on opportunities with their meta data by letting Google generate it for them or having a title which just says “Home”.
Ask yourself:
· Are your page titles clear and relevant?
· Do they include the keywords your customers are likely to search for?
· Are they too long or too vague?
ATW’s Recommend Quick Fix:
· Go to each main page of your website.
· Write a concise, keyword-rich title (ideally under 60 characters).
· Create a meta description that entices users to click (under 155 characters).
· Example: Instead of “Home – Smith & Co”, try “Cotswold Garden Design – Award-Winning Landscapers in Cheltenham”.
💡 Tip: Use location-specific terms like “Cotswolds”, “Cirencester”, “Stow-on-the-Wold” etc. to help local search visibility.
2. Fix Broken Links and Check Mobile Usability
Search engines favour websites that work well – and so do your customers. Broken links, clunky mobile layouts, and slow loading times can frustrate visitors and harm your rankings.
ATW’s Recommended Quick Fix: · Use a free tool like Broken Link Checker to find dead links on your site. If you found broken links redirect them to another page (ideally a closely related page, such as if you remove a sub-service page, redirect it to your main services page instead of your homepage for a better user journey).
· Open your website on your phone and check:
o Does it load quickly?
o Is the text readable without zooming?
o Are buttons and menus easy to tap?
o How much do you need to scroll to find key information?
If something’s not quite right, make a note to update your layout, images, or navigation. If you don’t have a web developer to help you with the changes or can’t do it in house, then speak to All Things Web® about their website maintenance services.
💡 Tip: Tools like Google’s Mobile-Friendly Test can quickly show how your site performs on mobile – and even flag what needs fixing.
3. Add Location-Relevant Content
Your potential customers are often searching with intent: “massage therapist near Tetbury” or “dog-friendly pub in the Cotswolds.”
If your content doesn’t mention these areas clearly, search engines won’t know you serve them.
ATW’s Recommended Quick Fix:
· Go through your homepage and key service pages.
· Naturally include phrases like:
o “Serving clients across the North Cotswolds including Moreton-in-Marsh and Chipping Campden”
o “Our family-run salon in Stroud welcomes walk-ins and appointments”
· Add a short “Areas We Cover” section.
💡 Tip: Don’t overdo it. Keep it natural and relevant – you’re writing for humans, not just Google.
4. Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful – and underused – local SEO tools out there. It’s what shows up when people search for businesses “near me” or in specific Cotswold locations.
An incomplete or outdated listing can cost you visibility and credibility.
ATW’s Recommended Quick Fix:
· Log in to Google Business or claim your listing if you haven’t already.
· Make sure the following is fully up to date:
o Business Name (as it appears publicly)
o Address and service areas
o Phone number and website
o Opening hours (including seasonal variations)
o Business category (choose the most accurate one)
o High-quality photos of your premises, team, or products
💡 Tip: Encourage happy customers to leave a Google review — even just a few can boost trust and click-through rates.
5. Add Internal Links Between Relevant Pages
Internal linking helps search engines understand your site structure and spreads authority across your pages — plus it improves user navigation.
ATW’s Recommended Quick Fix:
· Go through your main service pages and blogs.
· Add 2–3 natural links to other relevant pages on your site (e.g. from a blog post about garden design trends to your Landscaping Services page).
💡 Tip: Use descriptive link text like “our Cotswold garden maintenance service” rather than just “click here.”
Want to Rank Higher, Get More Enquiries, and Grow Your Local Presence?
SEO is more than just keywords and links – it’s about making sure your business shows up when local customers are ready to buy, book, or get in touch.
If you’ve made these quick fixes and want to take your SEO strategy to the next level, ATW are here to help.
No pressure, no hard sell. Just get in touch with their team with you need help improving your online visibility and drive targeted traffic to your website.