For many small business owners, talking openly about politics can feel risky. There’s often a fear of “putting people off,” creating division, or losing customers who may not agree. As a result, many choose to stay neutral and keep their views private. But increasingly, being honest about your values and political beliefs can be a positive, powerful choice for a small business.
At its heart, politics is about values. It reflects what matters to us: fairness, sustainability, community, opportunity, equality, and how we care for the world around us. For many independent businesses, these values are already woven into daily life, whether that’s choosing ethical suppliers, paying fair wages, supporting local causes, or reducing environmental impact. Being open about political views can simply be an extension of that authenticity.
It’s not easy being green (said Kermit!)
So, allow me to set out as I mean to continue: I’m unapologetically green, I’m a Green Party voter, my family affectionately refer to me as their little socialist, I love everything Zack Polanski stands for, I believe strong communities matter more than big profits, and I get far too excited about refill shops and farmers’ markets.
This isn’t something I’ve mentioned publicly before. If you know me you’ll know I’m vegan (it’s true, we tell everyone!) and passionate about green things, but I’ve never mentioned my political views. I didn’t want to make anyone uncomfortable or feel excluded, especially as someone running community-focused businesses and events. But I’ve realised that my values around sustainability, fairness and social responsibility are exactly what shape the way I work. Hiding that feels counterintuitive and not very… me.
~ Mette Lacey
Party labels matter less
All that said, I genuinely want to work with and support people from all backgrounds and right across the political spectrum, because for me, collaboration, kindness and mutual respect will always matter far more than party labels. I believe some of the best ideas, partnerships and community projects come from people with different perspectives coming together, listening to one another and finding common ground. If we share a commitment to doing good work, supporting others and making our communities stronger, then that’s what really counts.
~ Mette Lacey
A shared sense of purpose
Customers today are more interested than ever in where their money goes. They want to support businesses that align with their beliefs and principles. When a business is clear about what it stands for, it helps build trust and loyalty. People are more likely to return to places where they feel a shared sense of purpose, not just a transactional relationship. Transparency creates connection, and connection creates long-term support.
Attract your people
Being open about political views can also strengthen your brand. In a crowded marketplace, personality and integrity matter. A business that speaks honestly and thoughtfully stands out. Rather than trying to please everyone, it attracts the right people, those who appreciate your values and are more likely to become advocates, not just customers.
There is also a powerful sense of freedom in not having to self-censor. Small business owners often put heart and soul into their work. Hiding important parts of who you are can feel exhausting and inauthentic. When you allow yourself to be open, your business voice becomes more natural, confident and consistent. That authenticity often resonates more than carefully neutral messaging ever could.
A stronger community
It is also worth acknowledging that not every customer will agree, and that’s okay. Being clear about your views may mean losing some people along the way. But those who stay are often more engaged, more supportive and more loyal. Over time, this can lead to a stronger, more resilient community around your business.
For many small businesses, especially those rooted in local communities, political engagement can also mean advocacy. Speaking up about issues that affect your town, your industry, or your environment shows leadership. It demonstrates that your business is not just there to make money, but to contribute positively to the wider world.
In an era where consumers increasingly look for meaning, ethics and authenticity, being open about political values can be a strength rather than a weakness. When done with honesty, kindness and respect, it helps build trust, deepen relationships and create a business that reflects not just what you sell, but who you are.
