A picture saves 1,000 words – so they say. Those 1,000 words could be the answers to customers’ most-asked questions, which venue teams deal with every day. 360 Reveal’s Clare Wiseman turns those answers into virtual tours, built around the people each venue wants to attract.
∙ YOUR CUSTOMER HAS A LOOK AROUND ∙ Clare’s starting point is always the venue’s customers: the couple picturing their ceremony, the corporate planner arranging an away day, the organiser choosing next year’s Christmas party. Each sees the spaces specific to them, dressed appropriately.
The venue’s sales team and booking agents get one link to share, so when people get in touch, they’ve already had a look around.
∙ A DIFFERENT APPROACH ∙ Entering this market with 360 Reveal, Clare noticed a few gaps in typical virtual tours and things that could be done differently to elevate the experience and results:
∙ Some hotel virtual tours are so vast they overwhelm.
∙ It’s rare to have equivalent coverage of outside spaces compared to indoors.
∙ Rooms are over-photographed but only shown dressed one way.
∙ Separate buildings in the grounds are not linked.
∙ A QUICK OVERVIEW ∙ Clare recognises that people researching online – for business or pleasure – are looking for a quick overview that recognises their needs and interests and talks to them personally. Anything too big becomes generic, whilst still having obvious gaps – like the outside spaces.
One venue includes its virtual tour link in every email, and customer feedback has been really positive. For Clare, this is where virtual tours really earn their place in hospitality: as effective communicators for a hotel or venue, online 24/7.
∙ See a Christmas example here ∙ See a wedding example here ∙
Try a five-panorama 360° virtual tour with a year’s hosting, £790. Visit 360reveal.com, or get in touch for a conversation.
