The tourism community across the Cotswolds and Worcestershire has a wonderful reason to celebrate this year, as Mick Hurst from the Battle of Evesham has been named a finalist in the prestigious VisitEngland Tourism Superstar Awards 2026. This national award honours individuals whose enthusiasm, commitment and hard work make a truly outstanding contribution to tourism in their local area, and Mick’s efforts have certainly earned that recognition. Voting closes on 20 March.
∙ Vote for Mick Hurst for VisitEngland’s Tourism Superstar here ∙
With the support of Visit Worcestershire, Mick has been shortlisted in recognition of his dedication to bringing one of the county’s most important historical events vividly to life. Through the Battle of Evesham festival and its expanding programme of activities, he has helped attract thousands of visitors to the region each year, highlighting Worcestershire’s rich heritage and the vibrant spirit of its communities.
Driven purely by passion
What makes Mick’s achievement even more impressive is that his work is not supported by a large organisation or significant marketing budget. Instead, it stems from genuine passion, perseverance and countless hours of voluntary effort. Organising events of this scale involves planning, fundraising, sponsorship and a deep belief in the value of celebrating local history and sharing it with others.
Local impact that reaches far beyond the festival
The benefits extend well beyond the event itself. Festivals such as the Battle of Evesham bring visitors who stay in local accommodation, eat in nearby restaurants, shop in independent stores and explore surrounding towns and villages across Worcestershire, the Midlands and the Cotswolds. That visitor spending supports not only the businesses people see directly, but also the wider network of suppliers who support them, including farmers, food producers, artisans and many other local services.
It is a powerful example of how one individual’s passion can create a ripple effect throughout an entire community. When tourism is rooted in local stories and supported by local people, it becomes a meaningful driver of economic activity and regional pride. It also reinforces the importance of choosing local produce and suppliers wherever possible, helping visitor spending continue to circulate within the local economy.
With other finalists representing large organisations with established marketing teams, Mick’s nomination highlights what can be achieved through genuine grassroots dedication. It also means that every vote can make a difference.
Voting in the VisitEngland Tourism Superstar Awards takes only a moment, and supporters are encouraged to get behind this remarkable local champion and help bring the award to Worcestershire for the very first time. Voting closes on 20 March.
∙ Vote for Mick Hurst for VisitEngland’s Tourism Superstar here ∙
Last year, Sir Tony Robinson ∙ This year, meet Alice Roberts
As the festival continues to expand, it naturally draws leading academic voices to its stage. Last year, Sir Tony Robinson captivated the audience with his insightful talks, and this year the spotlight falls on Professor Alice Roberts, who will headline on Saturday afternoon. After her engaging session, the evening will be enlivened by the talented Medieval Babes, delivering an exceptional musical experience. Secure your place at this unique blend of scholarship and entertainment by purchasing tickets at shop.battleofevesham.co.uk.
